Community. Creativity. Support.
These were the three words most used by Justice Arts Coalition (JAC) team members when asked to describe JAC’s personality. And it was these three words which guided the process of redesigning JAC’s logo from start to finish. Many revisions were made throughout this process, but at the heart of each was the question of what JAC means to all of us and how we want it to be known to others.
We want to share with you how our logo reflects our core values:
Graphic: The joining of hands and the use of circles are the most universal and easily recognized symbols of community and solidarity. To add a “JAC touch” to these universal symbols, we drew the hands in a graphic, stylized way with bright, vibrant colors to emphasize our focus on the arts as a connective force for all.
Color: We used contrasting colors which span warm and cool tones to show the connections that can be built between people inside and outside of the carceral system through art. The variety of colors not only adds an artistic feel to the logo but also represents JAC’s efforts to welcome individuals of all backgrounds to join us in uniting creatives inside and outside of prison to harness the transformative and liberatory power of the arts to reimagine justice. Additionally, it represents JAC’s goals of celebrating and sharing all artistic mediums.
Font: The font used for the logo is ProtestPaint BB by Blambot Comics. The textured look, spray paint style, and name of the font perfectly captured JAC’s personality, spirit, and efforts to reimagine justice.
Text: ”Justice Arts Coalition” is written around the circle to further illustrate our continuous mission to work in community with, and for, those impacted by the carceral system.
JAC has grown exponentially over the past few years, and our hope is to continue growing together as a community that supports one another and celebrates creativity everywhere, in all its forms. We at JAC hope that this new logo embodies our core values of connection, creativity, and solidarity.
Please feel free to reach out to firstname.lastname@example.org with any questions or thoughts.